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What is Campaign Splitting?
Create multiple campaigns with our optimized creation flow where users can choose from multiple targeting options to split at both Campaign and Adsets level
Benefits
- Save valuable time by creating multiple Campaigns, AdSets and Ads in a single flow.
- Track key metrics of the the split set of Campaign and/or AdSets to find the high performing Adverts for better results.
- Optimize for maximum ROI by using the Rules feature to Auto play or pause multiple Campaigns and Ad-sets created from splitting.
What are Campaign Groups?
Campaign groups are like folders constituting of campaigns. Users can add any number of campaigns to a particular Campaign Group.
Benefits
- There is no limit to the number of campaigns which can be added to the a particular group
- Track the combined performance for someone running thousands of campaigns through our Campaign group dashboard in real time.
- Get a holistic view of the Campaign group performance by knowing the top performing Campaigns to take valuable action
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What is Campaign Scheduling?
Campaign scheduling is a way to stop/run campaigns on a pre-defined time schedule.
Benefits
- Time your campaigns to show your Adverts at the right time and to the right audience to get outstanding results.
- Get granular with scheduling by parting on a weekly, daily and even hourly basis
- Change your bids and budgets according to peak times to get better results.
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What are Alerts?
Alerts are pre-defined email notifications which get triggered based on set criteria which can be handled in the Alerts section of AdvertKit
Benefits
- Get notified through email when your most important metric crosses a set desired value
- Take valuable action on your Account, Campaign Groups, Campaigns, AdSets or Ads based on Alerts
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What are Goals?
Goals allow users to set targets for metrics to be tracked in real-time and project them for a future time period for better budget planning.
Benefits
- Create Goals to measure the performance of key metrics on an on-going basis at Campaign, AdSet or Ads Level which can be scheduled on a Daily, Weekly or Monthly basis.
- Projections to see if the desired Goal will be met in the set duration
What are Rules?
Rules are automated actions which lets users pause or play campaigns when a particular metric meets the set criterion.
Benefits
- Automate the manual process of continuous monitoring of your Campaign’s performance
- Create rules to kill the under performing campaigns
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